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Print Material

Author

Dowd, Nancy, 1956-

Title Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.

Imprint

Chicago : American Library Association, 2010.

Copies

Location	Call No.	OPAC Message	Status
Axe 3rd Floor Stacks	021.7 D752b 2010	---	Available

Description	xi, 140 p. : ill. ; 26 cm.
Contents	Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
Summary	Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Bibliography	Includes bibliographical references and index.
Subject	Libraries -- Marketing.
	Libraries -- Public relations.
Added Author	Evangeliste, Mary.
	Silberman, Jonathan, 1982-
ISBN	0838910009 (alk. paper)
	9780838910009 (alk. paper)