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Author
Prince, Melvin.
Title
Consumer research for management decisions / Melvin Prince, with the collaboration of Irene A. Silbert.
Imprint
New York : Wiley, c1982.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.834 P935c
---
Available
Description
xiii, 210 p. ; 24 cm.
Series
Ronald series on marketing management
Note
"A Ronald Press publication."
Includes index.
Bibliography
Bibliography: p. 202-208.
Subject
Consumers -- Research.
Marketing research.
Added Author
Silbert, Irene A.
ISBN
0471097152
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