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Title
The essentials of marketing research [electronic resource] / Lawrence Silver ... [et al.].
Imprint
New York : Routledge, 2013.
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
3rd ed.
Description
ix, 362 p. : ill.
Note
Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Marketing research.
Marketing research -- Case studies.
Genre/Form
Electronic books.
Added Author
Silver, Lawrence S., 1948-
Wrenn, Bruce.
Marketing research.
ProQuest (Firm)
ISBN
9780415899291
9780415899284
9780203182598
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