Description |
xviii, 267 p. : ill. ; 24 cm. |
Note |
Includes index. |
Contents |
The bifurcating market -- The new middle-class consumer -- Cheap is good -- Spanning the poles -- All treasure, all the time -- When the calculus shifts -- In a pickle -- Nickels and dimes -- Left in the dust? -- Taking action. |
Subject |
Consumer behavior.
|
|
Middle class.
|
Added Author |
Butman, John.
|
ISBN |
1591841232 |
|
9781591841234 |
Standard No. |
YDXCP 2377895 |
|
NLGGC 29434764X |
|
NZ1 10709772 |
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