Filthy rich and other nonprofit fantasies : changing the way nonprofits do business in the 90's / by Richard Steckel with Robin Simons and Peter Lengsfelder.
Cover title: Filthy rich & other nonprofit fantasies.
Bibliography
Includes bibliographical references (p. 223) and index.
Note
Includes index.
Contents
Changing the way you do business -- Why now? why me? -- Words will never hurt me : call it entrepreneurial -- Using corporations to advance your goals -- Case studies : The Denver Children's Museum ; The National Crime Prevention Council -- Developing an entrepreneurial vision -- Asking questions : a starting point -- Evaluating your style -- What are your assets? -- Examining your markets and market trends -- Brainstorming possible ventures -- Defining your future -- The promise only you can make -- Communicating the vision -- Updating your fantasy -- What is a venture? -- Choosing a venture -- Market research -- Pricing -- Finding corporate partners -- Structuring ventures for sale -- No-risk sales -- The sales call -- The proposal -- Retail sales -- New markets for your existing programs -- Making the promise real -- A timeline -- Introducing enterprise into your organization -- Creating a department of enterprise -- Staffing the department of enterprise -- Enterprise instigators -- Enterprise and the board -- Enterprise and fundraising -- Enterprise and taxes -- What light through yonder nonprofit breaks?
