| Edition |
1st Free Press hardcover ed. |
| Description |
236 p. : ill. ; 24 cm. |
| Bibliography |
Includes bibliographical references (p. [235]-236). |
| Contents |
The problems with the future of marketing -- Show me the ROMI (return on marketing investment) -- Maximizing your local mass media -- Neighborhood marketing strategies (taking it to the streets) -- Neighborhood marketing tactics (doin' it in the streets) -- Direct mail that won't get trashed -- Insider marketing -- Inter net profit -- Profiting from non-profits -- Uber outdoor advertising -- Email, voice mail, phone, and fax -- Publicity plain and simple -- Data mining, intelligence gathering, and covert operations -- Expanding your horizons with events. |
| Subject |
Marketing -- Management.
|
|
Sales promotion.
|
|
Advertising.
|
| Added Author |
Slutsky, Marc.
|
| ISBN |
0743299140 |
|
9780743299145 |
|
