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Author Smilansky, Shirra, author.

Title Experiential Marketing : A Practical Guide to Interactive Brand Experiences, Second Edition / by Aditya Ravi Shankar.

Publication Info. [Place of publication not identified] : Kogan Page, 2018.


Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
Edition Second Edition
Description 1 online resource (321 pages) : illustrations.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Online resource; title from title screen (Skillsoft Books).
Summary The immersive brand experience is revolutionizing brand engagement. This step-by-step resource cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. -- Edited summary from book.
Bibliography Includes bibliographical references.
Subject Success in business.
Branding (Marketing)
Genre/Form Electronic books.
ISBN 9780749480967

Available items only