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Author Osterwalder, Alexander, author.

Title Value proposition design : how to create products and services customers want / written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos.

Publication Info. Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]


Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
Description 1 online resource (xxv, 290 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Strategyzer series
Strategyzer series.
Note Print version record.
Summary This book helps you tackle a core challenge of every business - creating compelling products and services customers want to buy. This sequel to Business Model Generation explains how to use the Value Proposition Canvas, a practical tool to d
Note Includes index.
Subject Customer services -- Management.
Quality control.
Production management -- Quality control.
Business planning.
Strategic planning.
Customer relations.
Genre/Form Electronic books.
Added Author Pigneur, Yves, author.
Bernarda, Gregory, author.
Smith, Alan, author.
Other Form: Print version: Osterwalder, Alexander. Value proposition design Hoboken : John Wiley & Sons, [2014] 9781118968055 (DLC)2015303108
ISBN 9781118968079 (ebk)
9781118968062 (ebk)
9781118973103 (ebk)
9781118968055 (pbk.)
1118968050 (pbk.)

Available items only