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Targeted [electronic resource] : how technology is revolutionizing advertising and the way companies reach consumers / Mike Smith.
New York : American Management Association, c2015 (Norwood, Mass. : Books24x7.com [generator])
Axe Business Pro E-Book
Mode of access: Internet via World Wide Web.
Title from title screen.
Digitized and made available by: Books24x7.com.
Available also in a print ed.
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in th
Includes bibliographical references.