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Author Smith, Mike, 1966-

Title Targeted [electronic resource] : how technology is revolutionizing advertising and the way companies reach consumers / Mike Smith.

Imprint New York : American Management Association, c2015 (Norwood, Mass. : Books24x7.com [generator])

Copies

Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
System Details Mode of access: Internet via World Wide Web.
Note Title from title screen.
File Type Text.
Issued By Digitized and made available by: Books24x7.com.
Form Available also in a print ed.
Summary Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in th
Bibliography Includes bibliographical references.
Subject Internet advertising.
Internet marketing.
Target marketing.
Genre/Form Electronic books.
Added Author Books24x7, Inc.
ISBN 9780814434994 (hardcover)
0814434991 (hardcover)
9780814449011 (ebook)

 
    
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