| Edition |
First edition. |
| Description |
1 online resource (xii, 111 pages) |
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text rdacontent |
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computer rdamedia |
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online resource rdacarrier |
| Series |
Public relations collection, 2157-3476 |
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Public relations collection. 2157-3476
|
| Bibliography |
Includes bibliographical references (pages 107-108) and index. |
| Contents |
Part I. The business -- 1. Why hire a public relations firm? -- 2. Types of firms -- 3. Hiring a firm -- 4. Defining the work -- 5. How firms bill -- Part II. The working relationship between client and firm -- 6. The client-firm relationship -- 7. Progress reports -- 8. Research and execution -- 9. Evaluation -- Part III. Meeting expectations: measurement and evaluation -- 10. Meeting client expectations -- 11. Wrapping up -- Index. |
| Access |
Access restricted to authorized users and institutions. |
| Summary |
This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The business of public relations is covered in the first section of the book. The second section provides detail on the relationship between firm and client and focuses on what firms must do to satisfy client expectations of their work. The third and final section outlines how firms establish success or failure. Expert advice is provided on everything from hiring a firm to defining output and outcome expectations and everything in between. |
| Note |
Title from PDF title page (viewed on January 26, 2015). |
| Subject |
Public relations firms.
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| Indexed Term |
PR firms |
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PR agencies |
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Hiring a PR firm (agency) |
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How to Hire a Public Relations (PR) firm (agency) |
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Hiring a PR (public relations) firm (agency) (company) (person) |
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How PR firm's bill |
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Evaluating a PR firm (agency) (plan) (campaign) |
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PR firm billing rates |
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PR firm (agency) contracts |
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PR practitioner roles |
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Responsibilities |
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Public relations evaluation |
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Client- Firm relationship |
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Public relations research |
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Public relations execution |
| Genre/Form |
Electronic books.
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| Added Author |
Smith, Stacey (Public relations consultant), author.
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| Other Form: |
Print version: 9781606496640 |
| ISBN |
9781606496640 paperback |
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9781606496657 (electronic bk.) |
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