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Author
Som, Ashok, author.
Title
The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert.
Publication Info.
Singapore : Wiley, 2015.
2015
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (467 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references and index.
Note
Description based on online resource; title from PDF title page (ebrary, viewed February 12, 2015).
Subject
Luxuries -- Marketing.
Luxury goods industry.
Brand name products -- Management.
Genre/Form
Electronic books.
Added Author
Blanckaert, Christian, author.
Other Form:
Print version: Som, Ashok. Road to luxury : the evolution, markets and strategies of luxury brand management. Singapore : Wiley, c2015 xiv, 450 pages 9780470830024
ISBN
9780470830024
9781118814321 (oBook)
9780470830048 (electronic bk.)
9780470830055 (electronic bk.)
Available items only
