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Author Som, Ashok, author.

Title The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert.

Publication Info. Singapore : Wiley, 2015.
2015

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (467 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography Includes bibliographical references and index.
Note Description based on online resource; title from PDF title page (ebrary, viewed February 12, 2015).
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Luxuries -- Marketing.
Luxury goods industry.
Brand name products -- Management.
Genre/Form Electronic books.
Added Author Blanckaert, Christian, author.
Other Form: Print version: Som, Ashok. Road to luxury : the evolution, markets and strategies of luxury brand management. Singapore : Wiley, c2015 xiv, 450 pages 9780470830024
ISBN 9780470830024
9780470830048 (e-book)
9780470830055 (ePub)
9781118814321 (oBook)

 
    
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