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Author Spencer, Barbara.

Title Business model design and learning [electronic resource] : a strategic guide / Barbara Spencer.

Imprint [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Edition 1st ed.
Description 1 electronic text (138 p.) : digital file.
Series Strategic management collection, 2150-9646
2013 digital library.
Strategic management collection. 2150-9646
Note Part of: 2013 digital library.
Includes index.
Contents Why business models matter -- Three business model lenses -- How the Bomgar box delivers customer value -- A ham radio company builds a superior business model -- TOMS shoes: selling a vision -- Netflix cancels the value exchange agreement -- Rent the runway: changing customer behaviors and industry norms -- J.C. Penney's big experiment -- Ten key ideas about business models -- Appendix A. Pricing mechanisms -- Appendix B. Online marketplaces -- Notes -- References -- Index.
Access Access restricted to authorized users and institutions.
Summary The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically about how to use your business model if you want to gain an advantage over your competitors.
Form Also available in print.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
System Details Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Note Title from PDF t.p. (viewed on April 1, 2013).
Subject Business planning.
Indexed Term business model
business model components
business model lenses
customer value proposition
value appropriation
profit formula
target customer
customer perceived value
customer value agreement
customer value relationship
business model experimentation
business modeling
Genre/Form Electronic books.
Other Form: Print version: 9781606494868
ISBN 9781606494868 (pbk.)
9781606494875 (electronic bk.)
Standard No. 10.4128/9781606494875 doi

 
    
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