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Author
Spiess, Erika, author.
Title
Konsumentenpsychologie / Erika Spiess.
Publication Info.
Munich, Germany : Oldenbourg Wissenschaftsverlag, 2013.
2013
Connect to
Available to Pittsburg State University patrons only.
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Call No.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (172 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Note
Description based on online resource; title from PDF title page (ebrary, viewed May 31, 2014).
Subject
Advertising -- Psychological aspects.
Consumer behavior.
Genre/Form
Electronic books.
Other Form:
Print version: Spiess, Erika. Konsumentenpsychologie. Munich, Germany : Oldenbourg Wissenschaftsverlag, c2013 160 pages 9783486715316
ISBN
9783486715316
9783486748659 (electronic bk.)
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