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Author Stasch, Stanley F.

Title Creating a successful marketing strategy for your small new business / Stanley F. Stasch.

Imprint Santa Barbara, Calif. : Praeger/ABC-CLIO, c2010.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.802 St28c 2010    ---  Available
Description xi, 225 p. : ill. ; 25 cm.
Bibliography Includes bibliographical references and index.
Contents Poor marketing strategies cause new business failures -- Screening condition I : do you have a complete marketing strategy? Do the elements of your marketing strategy create synergy? -- Screening condition II : do you use marketing elements that can cause significant time delays in the execution of your marketing strategy? -- Screening condition III : is your marketing strategy compatible with a small marketing budget? -- Screening condition IV : will your marketing strategy be capable of defending itself against strong counterattacks by well-established competitors? -- Make certain your marketing strategy will have a good chance of being successful.
Summary Readers will come away understanding how to create a complete, synergistic marketing strategy with the characteristics and elements associated with successful start-ups, as well as an understanding of the sophisticated marketing strategy characteristics that lead to longevity in the marketplace. They will learn how to avoid errors that create lengthy delays in revenue generation or prematurely drain cash, and how to defend against large, well-established competitors.
Subject Marketing -- Management.
Strategic planning.
New business enterprises.
Small business.
ISBN 9780313382468 (hard copy : alk. paper)

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