| Edition |
Rev. ed. |
| Description |
xiii, 176 p. ; 20 cm. |
| Bibliography |
Includes bibliographical references. |
| Contents |
What is marketing all about? -- Marketing fields -- Education and training -- A career in marketing: honest work -- Real marketing people -- The future of marketing careers -- Market yourself -- Appendix A: Colleges with majors in marketing, distribution, education, retailing, and merchandising -- Appendix B: Professional organizations. |
| Subject |
Marketing -- Vocational guidance.
|
| ISBN |
0071448985 |
|
