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E-Book/E-Doc

Author

Sternkopf, Sylva-Michele.

Title English in marketing [electronic resource] : international communication strategies in small and medium-sized enterprises / Sylva-Michele Sternkopf.

Imprint

Berlin : Frank & Timme, 2005.

Connect to
Available to Pittsburg State University patrons only.

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Description	379 p. : ill.
Bibliography	Includes bibliographical references.
Contents	pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results.
Reproduction	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Language	In English with a contribution in German.
Subject	Communication in marketing.
	Communication, International.
	International business enterprises.
	Business communication.
Genre/Form	Electronic books.
Added Author	ProQuest (Firm)
ISBN	3865960545
	9783865960542
	9783865969309 (electronic bk.)