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Author
Stewart, David, 1948- author.
Title
The marketing pathfinder : key concepts and cases for marketing strategy and decision making / David Stewart and Michael Saren.
Publication Info.
Chichester, West Sussex, [England] : John Wiley & Sons, 2014.
2014
Connect to
Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (283 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references and index.
Note
Description based on print version record.
Subject
Marketing -- Management.
Strategic planning.
Genre/Form
Electronic books.
Other Form:
Print version: Stewart, David, 1948- Marketing pathfinder : key concepts and cases for marketing strategy and decision making. Chichester, West Sussex, [England] : John Wiley & Sons, c2015 v, 262 pages 9781119961765 2014020570
ISBN
9781119961765
9781118758762 (electronic bk.)
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