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Author
Stradtmann, Philipp, author.
Title
Systematisierung von Werbestrategien als Kernelement des Werbeplanungsprozesses : Eine explorative Untersuchung / vorgelegt von Dipl. Med.wiss. Philipp Stradtmann.
Publication Info.
Gottingen, [Germany] : Cuvillier Verlag, 2009.
2009
Connect to
Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
1. Auflage.
Description
1 online resource (306 pages) : illustrations (some color), tables, photographs
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references at the end of each chapters.
Note
Description based on online resource; title from PDF title page (ebrary, viewed November 2, 2017).
Subject
Advertising -- Planning.
Genre/Form
Electronic books.
Other Form:
Print version: Stradtmann, Philipp. Systematisierung von Werbestrategien als Kernelement des Werbeplanungsprozesses : Eine explorative Untersuchung. 1. Auflage. Gottingen, [Germany] : Cuvillier Verlag, c2009 303 pages 9783869552026
ISBN
9783869552026
9783736932029 (e-book)
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