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Author Sterne, Jim, author.

Title Artificial Intelligence for Marketing : Practical Applications / by Scott Stratten, Alison Stratten.

Publication Info. [Place of publication not identified] : John Wiley & Sons (US), 2017.


Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
Description 1 online resource (368 pages) : illustrations.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Online resource; title from title screen (Skillsoft Books).
Summary A straightforward, non-technical guide to the next major marketing tool, this practical book will explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most eff
Bibliography Includes bibliographical references.
Subject Marketing.
Artificial intelligence.
Genre/Form Electronic books.
Added Author Stratten, Alison.
ISBN 9781119406334

Available items only