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Title Social marketing / Scott Stratten [and three others].

Publication Info. Hoboken, New Jersey : Wiley, 2014.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (655 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Note Includes index.
Contents UnMarketing -- The Science of Marketing -- Built-in Social: Essential Social Marketing Practices for Every Small Business -- Engagement Marketing.
Note Description based on online resource; title from PDF title page (ebrary, viewed January 7, 2016).
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Social marketing -- Handbooks, manuals, etc.
Genre/Form Electronic books.
Added Author Stratten, Scott, author.
ISBN 9781118840054 (e-book)

Available items only