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Author
Stratten, Scott.
Title
The book of business awesome [electronic resource] : how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do / Scott Stratten.
Imprint
Hoboken, N.J. : John Wiley & Sons, Inc., c2012.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
ix, 123, ix, 127 p. : col. ill.
Contents
How one man changed a billion-dollar brand -- Marketing is a verb -- Remarry your current customers -- The sun rises online.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Relationship marketing.
Customer relations.
Management.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
Added Title
Book of business unawesome : the cost of not listening, engaging, or being great at what you do.
ISBN
9781118315224 (cloth)
9781118315453 (electronic bk.)
Available items only