| Edition |
4th ed. |
| Description |
xxiii, 456 p. : ill. ; 23 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
E-marketing in context -- Convergence -- Strategic E-marketing -- The E-marketing plan -- E-marketing in context - E-marketing environment -- Global markets -- Ethical and legal issues -- E-marketing environment -- E-marketing strategy -- Marketing knowledge -- Consumer behavior -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- E-marketing management -- Product -- Price -- The Internet for distribution -- E-marketing communication -- Customer relationship management. |
| Subject |
Internet marketing.
|
| Added Author |
Ansary, Adel I.
|
|
Frost, Raymond, 1960-
|
| ISBN |
0131485199 (alk. paper) |
| Standard No. |
NLGGC 269939431 |
|
