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Author
Strauss, Ralf E.
Title
Marketing planning by design [electronic resource] : systematic planning for successful marketing strategy / Ralf E. Strauss.
Imprint
Chichester, England ; Hoboken, NJ : Wiley, c2008.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xviii, 350 p. : ill., plans.
Bibliography
Includes bibliographical references (p. [303]-328) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Marketing -- Management.
Strategic planning.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
9780470721674
0470721677
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