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Author Sutherland, Max.

Title Advertising and the mind of the consumer : what works, what doesn't, and why, revised 3rd international edition / Max Sutherland.

Imprint Crows Nest, N.S.W. : Allen & Unwin, 2008.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Edition 3rd international ed.
Description 1 online resource.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Title from title screen.
Bibliography Includes bibliographical references and index.
Subject Advertising -- Psychological aspects.
Consumer behavior.
Advertising -- Psychological aspects. (OCoLC)fst00797734
Consumer behavior. (OCoLC)fst00876238
ISBN 9781741755992
Standard No. AU@ 000053319498

Available items only