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Author
Sutton, Kim Maya, author.
Title
How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry / Kim Maya Sutton.
Publication Info.
Hamburg : Diplomica Verlag, 2014.
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Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (87 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references.
Note
Description based on online resource; title from PDF title page (ebrary, viewed February 23, 2015).
Subject
Publishers and publishing -- Handbooks, manuals, etc.
Electronic commerce -- Management.
Marketing -- Management -- Handbooks, manuals, etc.
Customer relations.
Genre/Form
Electronic books.
ISBN
9783842861008
9783842811003 (electronic bk.)
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