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Title
Advances in international marketing [electronic resource] . Volume 23, Interdisciplinary approaches to product design, innovation, & branding in international marketing / edited by K. Scott Swan, Shaoming Zou.
Imprint
Bingley : Emerald, 2012.
Connect to
Available to Pittsburg State University patrons only.
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Call No.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xx, 339 p. : ill.
Series
Advances in international marketing ; v. 23
Bibliography
Includes bibliographical references.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Export marketing.
International business enterprises.
Genre/Form
Electronic books.
Added Author
Swan, K. Scott.
Zou, Shaoming.
ProQuest (Firm)
ISBN
9781781900161
9781781900178
9781781900178 (electronic bk.)
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