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Author Lieb, Rebecca, author.

Title Content, the atomic particle of marketing : the definitive guide to content marketing strategy / Rebecca Lieb with Jaimy Szymanski.

Publication Info. London, United Kingdom ; New York, NY : Kogan Page, 2017.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (1 volume) : illustrations.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
data file rda
Series Business professional collection
Note Print version record.
Bibliography Includes bibliographical references and index.
Contents The shift to content marketing -- Content marketing versus content strategy -- Converged media -- Native advertising -- Organizing for content -- A culture of content -- Global content strategy -- Real-time marketing -- Content marketing software -- Content marketing performance -- Contextual campaigns.
Summary Deeply researched and insightful, this thorough guide enables readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos.
Subject Internet marketing.
Online social networks.
Internet marketing. (OCoLC)fst00977272
Online social networks. (OCoLC)fst01741311
Genre/Form Electronic books.
Added Author Szymanski, Jaimy, author.
Other Form: Print version: Lieb, Rebecca. Content, the atomic particle of marketing. 1st edition. New York : Kogan Page Ltd, [2017] 9780749479756 (DLC) 2017010381 (OCoLC)958481499
ISBN 9780749479763

Available items only