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Author
Szwarc, Paul.
Title
Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc.
Imprint
London : Kogan Page, 2005.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8343 Sz81r 2005
---
Available
Description
xiv, 258 p. ; 24 cm.
Series
Market research in practice series
Bibliography
Includes bibliographical references (p. 247-251) and index.
Subject
Customer loyalty.
Consumer satisfaction.
Added Author
Market Research Society.
ISBN
0749443367 (pbk.)
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