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Author
Ramanujam, Madhavan, author.
Title
Monetizing innovation : how smart companies design the product around the price / Madhavan Ramanujam, Georg Tacke.
Publication Info.
Hoboken, New Jersey : Wiley, 2016.
2016
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (259 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Note
Includes index.
Description based on print version record.
Subject
New products -- Marketing.
Pricing.
Genre/Form
Electronic books.
Added Author
Tacke, Georg, author.
Other Form:
Print version: Ramanujam, Madhavan. Monetizing innovation : how smart companies design the product around the price. Hoboken, New Jersey : Wiley, c2016 xiv, 241 pages 9781119240860 2016004213
ISBN
9781119240860
9781119240877 (electronic bk.)
Available items only
