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Author
Tanner, John F., author.
Title
Analytics and dynamic customer strategy : big profits from big data / John F. Tanner, Jr.
Publication Info.
Hoboken, New Jersey : Wiley, 2014.
2014
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (256 pages) : illustrations (some color)
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references and index.
Note
Description based on print version record.
Subject
Customer relations.
Relationship marketing.
Big data.
Genre/Form
Electronic books.
Other Form:
Print version: Tanner, John F. Analytics and dynamic customer strategy : big profits from big data. Hoboken, New Jersey : Wiley, c2014 xviii, 235 pages 9781118905739 2014005246
ISBN
9781118905739
9781118919781 (electronic bk.)
Available items only
