| Description |
1 online resource (xiii, 80 pages) : illustrations |
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text txt rdacontent |
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computer c rdamedia |
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online resource cr rdacarrier |
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text file PDF rda |
| Note |
Title from PDF title page (SSI, viewed December 11, 2013). |
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"December 2013." |
| Bibliography |
Includes bibliographical references (pages 72-80). |
| Contents |
Background -- The tyranny of terminology. Information operations -- Military information support operations -- Target audience analysis -- Influence -- Strategic communication -- Case study 1. Afghanistan -- Case studye 2. Pakistan -- Case Study 3. Afghanistan. Background -- Methodology -- Timing -- Deliverables -- Proposed behavioral program -- The science of communication. Informational communication -- Attitudinal communication -- Behavioral communication -- The misplaced reassurance of advertisements -- Measures of effect. Achieving more for less -- TAA and strategic deterrence -- TAA and China -- The distraction of "cyber" -- Conclusions. |
| Summary |
Through the prism of operations in Afghanistan, the author examines how the U.S. Government's Strategic Communication (SC) and, in particular, the Department of Defense's (DoD) Information Operations (IO) and Military Information Support to Operations (MISO) programs, have contributed to U.S. strategic and foreign policy objectives. It assesses whether current practice, which is largely predicated on ideas of positively shaping audiences perceptions and attitudes towards the United States, is actually fit for purpose. Indeed, it finds that the United States has for many years now been encouraged by large contractors to approach communications objectives through techniques heavily influenced by civilian advertising and marketing, which attempt to change hostile attitudes to the United States and its foreign policy in the belief that this will subsequently reduce hostile behavior. While an attitudinal approach may work in convincing U.S. citizens to buy consumer products, it does not easily translate to the conflict- and crisis-riven societies to which it has been routinely applied since September 11, 2001. |
| Subject |
United States. Department of Defense -- Public relations.
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United States. Department of Defense.
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United States. Department of Defense. (OCoLC)fst01852447
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Information warfare -- United States.
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Information warfare -- Case studies.
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Influence (Psychology)
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United States.
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Guerre de l'information -- États-Unis.
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Guerre de l'information -- Études de cas.
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Influence (Psychologie)
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Influence (Psychology) (OCoLC)fst00972486
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Information warfare. (OCoLC)fst00973186
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Public relations. (OCoLC)fst01082892
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United States. (OCoLC)fst01204155 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq
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| Genre/Form |
Ebook.
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Case studies.
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Case studies. (OCoLC)fst01423765
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Case studies.
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Études de cas.
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| Added Author |
Army War College (U.S.). Strategic Studies Institute, publisher.
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Army War College (U.S.). Press, publisher.
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| Added Title |
US governmental information operations and strategic communications |
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United States governmental information operations and strategic communications |
| Other Form: |
Print version: Tatham, Steve. U.S. governmental information operations and strategic communications 158487600X (OCoLC)866804124 |
| ISBN |
158487600X |
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9781584876007 |
| Standard No. |
NLGGC 370848047 |
| Gpo Item No. |
0307-A-31 (online) |
| Sudoc No. |
D 101.146:IN 3/2 |
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