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Author

Title Data mining and market intelligence for optimal marketing returns [electronic resource] / Susan Chiu, Domingo Tavella.

Imprint

Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008.

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Available to Pittsburg State University patrons only.

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Edition	1st ed.
Description	xii, 280 p. : ill.
Bibliography	Includes bibliographical references and index.
Reproduction	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject	Marketing research.
	Data mining.
Genre/Form	Electronic books.
Added Author	Tavella, Domingo, 1948-
	ProQuest (Firm)
ISBN	9780750682343 (hbk.)
	0750682345 (hbk.)