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Electronic Book
Author Chiu, Susan.

Title Data mining and market intelligence for optimal marketing returns [electronic resource] / Susan Chiu, Domingo Tavella.

Imprint Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Edition 1st ed.
Description xii, 280 p. : ill.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Marketing research.
Data mining.
Genre/Form Electronic books.
Added Author Tavella, Domingo, 1948-
ProQuest (Firm)
ISBN 9780750682343 (hbk.)
0750682345 (hbk.)

 
    
Available items only