| Description |
xv, 254 p. |
| Note |
Includes index. |
| Contents |
GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inexorable collapse -- The end of the road. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
General Motors Corporation -- Management.
|
|
Automobile industry and trade -- Michigan -- Detroit -- History.
|
|
Bankruptcy -- Michigan -- Detroit -- History.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Jackson, Mike.
|
|
ProQuest (Firm)
|
| ISBN |
9780300158687 (clothbound alk. paper) |
|
0300158688 (clothbound alk. paper) |
|
9780300158885 (electronic bk.) |
|
