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Author
Tellis, Gerard J., 1950-
Title
Effective advertising [electronic resource] : understanding when, how, and why advertising works / by Gerard J. Tellis.
Imprint
Thousand Oaks, Calif. : Sage Publications, c2004.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
203 p. : ill.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Advertising.
Consumers -- Attitudes.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
9780761922520
9781452262710
0761922520 (cloth)
0761922539 (paper)
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