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Author
Frikha, Azza, author.
Title
Measurement in marketing / Azza Frikha ; editor, Regine Teulier.
Publication Info.
London, England ; Hoboken, New Jersey : Iste : Wiley, [2019]
2019
Connect to
Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (216 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note
Description based on print version record.
Subject
Marketing research.
Genre/Form
Electronic books.
Added Author
Teulier, Regine, editor.
Other Form:
Print version: Frikha, Azza. Measurement in marketing : operationalization of latent constructs. London, England ; Hoboken, New Jersey : Iste ; Wiley, c2019 216 pages 9781786304629 (DLC) 2019943837
ISBN
9781786304629
9781119671282 (e-book)
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