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Print Material
Author Sutherland, Anne, 1963-

Title Kidfluence : the marketer's guide to understanding and reaching generation Y--kids, tweens, and teens / Anne Sutherland, Beth Thompson.

Imprint New York : McGraw-Hill, c2003.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.834083 Su84k 2003    ---  Available
Description xiii, 192 p. ; 24 cm.
Note "Originally published by McGraw-Hill Ryerson in Canada in 2001"--Copyright page.
Bibliography Includes bibliographical references (p. 179-182) and index.
Subject Child consumers.
Children -- Social conditions.
Children -- Attitudes.
Added Author Thompson, Beth.
ISBN 0071416226 (acid-free paper)

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