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Author
Clements, Michal, 1963-
Title
Tuning into mom [electronic resource] : understanding America's most powerful consumer / Michal Clements and Teri Lucie Thompson.
Imprint
West Lafayette, Ind. : Purdue University Press, c2011.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xiv, 185 p.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Mothers -- United States -- Attitudes.
Consumer behavior -- United States.
Consumers' preferences -- United States.
Relationship marketing -- United States.
Genre/Form
Electronic books.
Added Author
Thompson, Teri Lucie, 1956-
ProQuest (Firm)
ISBN
9781557535856
9781612491707
9781612491714
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