| Description |
v, 218 p. : ill. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Strategy: creating and destroying customer value -- Doing the right things for the wrong reasons -- Not all customers are good customers -- When customers speak who hears them? -- Input is vital but involvement multiplies the value -- It takes two -- Customer focus is a process, not an event -- Culture, the soft stuff is the hard stuff -- Managing change, performance & talent -- Leveraging your culture and value chain. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Customer relations.
|
|
Strategic planning.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Tobe, Jeff.
|
|
ProQuest (Firm)
|
| ISBN |
9781118356913 (cloth : alk. paper) |
|
9781118420232 (electronic bk.) |
|
