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Author Tonkin, Sebastian.

Title Performance marketing with Google Analytics [electronic resource] : strategies and techniques for maximizing online ROI / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni.

Imprint Hoboken, N.J. : Wiley Pub., Inc., 2010.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xxiii, 427 p. : ill.
Note Includes index.
Contents pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Google Analytics.
Internet searching -- Statistical services.
Web usage mining -- Computer programs.
Internet users -- Statistics -- Data processing.
Genre/Form Electronic books.
Added Author Whitmore, Caleb.
Cutroni, Justin.
ProQuest (Firm)
ISBN 9780470578315
9780470769942 (e-book)

Available items only