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Author Treacy, Michael.

Title The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema.

Imprint Reading, Mass. : Addison-Wesley Pub. Co., 1996, c1995.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 T71d 1996    ---  Available
Description xvi, 208 p. ; 21 cm.
Note "Presented by Fortune"--T.p.
Includes index.
Contents How to fail in business without even trying -- The new rules of competition -- The winner's choice -- The discipline of operational excellence -- One company's experience-AT&T's universal card -- The discipline of product leaders -- One company's experience-intel corporation -- The discipline of customer intimacy -- One company's experience-airborne express -- Setting your value discipline agenda -- Creating the cult of the customer -- Sustaining the lead.
Subject Competition.
Market segmentation.
Quality of products.
Customer services.
Added Author Wiersema, Frederik D. (Frederik Derk)
ISBN 0201554194 (pbk.)

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