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Conference Updating the USDA National Breatfeeding Campaign: Loving Support Makes Breatfeeding Work (2011 : Washington, D.C.)

Title Updating the USDA national breastfeeding campaign [electronic resource] : workshop summary / Paula Tarnapol Whitacre and Sheila Moats, rapporteurs ; Institute of Medicine of the National Academies.

Imprint Washington, D.C. : National Academies Press, c2011.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description ix, 114 p. : ill. (some col.), col. maps.
Note "Food and Nutrition Board."
Bibliography Includes bibliographical references.
Contents Opening session -- What has changed? -- Lessons learned from other social marketing and breastfeeding campaigns -- Where does the breastfeeding campaign go from here? -- Responses and concluding remarks.
Summary Support for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture's (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future-- source other than the Library of Congress.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Breastfeeding -- United States -- Congresses.
Breastfeeding -- Economic aspects -- United States -- Congresses.
Breastfeeding promotion -- United States -- Congresses.
Poor women -- Education -- United States -- Congresses.
Infants -- Nutrition -- Congresses.
Health promotion -- United States -- Congresses.
Nuclear facilities -- United States -- Congresses.
Genre/Form Electronic books.
Added Author Whitacre, Paula.
Moats, Sheila A.
Institute of Medicine (U.S.)
Institute of Medicine (U.S.). Food and Nutrition Board.
ProQuest (Firm)
Added Title Updating the United States Department of Agriculture national breastfeeding campaign
ISBN 0309219191
9780309219198

 
    
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