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Author Usunier, Jean-Claude.

Title Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.

Imprint Harlow, Essex, England : Pearson Education, 2009.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.84 Us8m 2009    ---  Available
Edition 5th ed.
Description xvi, 479 pages : illustrations ; 25 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references and index.
Contents The cultural variable in international marketing -- The integration of local consumption in a global marketing environment -- Marketing decisions for the intercultural environment -- Intercultural marketing communications.
Subject Export marketing -- Social aspects.
International business enterprises -- Social aspects.
Intercultural communication.
Export marketing -- Social aspects. (OCoLC)fst00918723
Intercultural communication. (OCoLC)fst00976084
International business enterprises -- Social aspects. (OCoLC)fst00976840
Added Author Lee, Julie Anne.
ISBN 9780273713913 (pbk.)
0273713914 (pbk.)

Available items only