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Author
Usunier, Jean-Claude.
Title
Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.
Imprint
Harlow, Essex, England : Pearson Education, 2009.
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Table of contents
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Location
Call No.
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Status
Axe 2nd Floor Stacks
658.84 Us8m 2009
---
Available
Edition
5th ed.
Description
xvi, 479 pages : illustrations ; 25 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography
Includes bibliographical references and index.
Contents
The cultural variable in international marketing -- The integration of local consumption in a global marketing environment -- Marketing decisions for the intercultural environment -- Intercultural marketing communications.
Subject
Export marketing -- Social aspects.
International business enterprises -- Social aspects.
Intercultural communication.
Export marketing -- Social aspects.
(OCoLC)fst00918723
Intercultural communication. (OCoLC)fst00976084
International business enterprises -- Social aspects.
(OCoLC)fst00976840
Added Author
Lee, Julie Anne.
ISBN
9780273713913 (pbk.)
0273713914 (pbk.)
Available items only
