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Title Toward a better understanding of the role of value in markets and marketing [electronic resource] / edited by Stephen L. Vargo, Robert F. Lusch.

Imprint Bingley, U.K. : Emerald, 2012.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Edition 1st ed.
Description xv, 252 p. : ill.
Series Review of marketing research. Special issue, 1548-6435 ; v. 9
Bibliography Includes bibliographical references.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Value.
Genre/Form Electronic books.
Added Author Vargo, Stephen L.
Lusch, Robert F.
ProQuest (Firm)
ISBN 9781780529127
9781780529134 (e-book)

 
    
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