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Author
Fisher-Buttinger, Claudia.
Title
Connective branding [electronic resource] : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
Imprint
Hoboken, NJ : Wiley, c2008.
Connect to
Available to Pittsburg State University patrons only.
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Call No.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xxi, 358 p. : ill.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Brand name products -- Management.
Brand name products -- Valuation -- Management.
Branding (Marketing)
Corporate image.
Genre/Form
Electronic books.
Added Author
Vallaster, Christine, 1971-
ProQuest (Firm)
ISBN
9780470512401
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