| Description |
288 p. : ill. ; 23 cm. |
| Bibliography |
Includes bibliographical references (p. [281]-282) and index. |
| Contents |
Introduction: The game has not changed, just the venue -- Evolving traditional marketing for the web -- The difference between push and pull marketing -- Making your website truly interactive -- Getting search engines to notice your site -- The benefits of a business blog -- Stop talking, start listening--social networks as focus groups -- Joining--not controlling--the situation -- Building your network -- Establish yourself as an expert online -- PR 2.0: moving past the press release -- The new metrics for measuring success. |
| Summary |
Marketing in a Web 2.0 World shows you how to take advantage of these latest technologies to market your business, and many of the tools require little or no money to implement. With Peter VanRysdam, as your guide, you will understand how social networks have fundamentally altered how the Internet is used as a marketing tool. You will discover how to draw visitors to your Web site with search engine optimization (SEO) and how to use Webinars, blogs, and podcasts to establish yourself as a leader in your industry. --from publisher description |
| Subject |
Internet marketing.
|
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Communication in marketing.
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Social media -- Marketing.
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Web 2.0.
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| ISBN |
9781601383174 (alk. paper) |
|
1601383177 (alk. paper) |
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