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Author
Mahajan, Gautam, author.
Title
Customer value starvation can kill : prevention and cure / Gautam Vieira, Walter Mahajan ; foreword by Philip Kotler.
Publication Info.
New York : Business Expert Press, 2021.
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (219 pages).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series
Business Expert Press Service Systems and Innovations in Business and Society Collection
Note
Includes index.
Description based on print version record.
Subject
Customer relations -- Management.
Value analysis (Cost control)
Consumer satisfaction.
Genre/Form
Electronic books.
Added Author
Vieira, Walter, author.
Kotler, Philip, writer of foreword.
Other Form:
Print version: Mahajan, Gautam. Customer value starvation can kill : prevention and cure. New York : Business Expert Press, 2021 219 pages Business Expert Press Service Systems and Innovations in Business and Society Collection 9781952538582
ISBN
9781952538582 (print)
9781952538599 (electronic bk.)
Available items only
