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Title
Marketing management : a cultural perspective / edited by Luca M. Visconti, Lisa Penaloza and Nil Toulouse.
Publication Info.
London ; New York, New York : Routledge, [2020]
2020
Connect to
Available to Pittsburg State University patrons only.
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OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
Second edition.
Description
1 online resource (565 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note
Description based on print version record.
Subject
Marketing -- Management -- Cross-cultural studies.
Genre/Form
Electronic books.
Added Author
Visconti, Luca M., editor.
Penaloza, Lisa, editor.
Toulouse, Nil, editor.
Other Form:
Print version: Marketing management : a cultural perspective. Second edition. London ; New York, New York : Routledge, c2020 565 pages 9781138561403
ISBN
9781138561403
9781351358835 (e-book)
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