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Title
The handbook of marketing research [electronic resource] : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.
Imprint
Thousand Oaks : Sage Publications, c2006.
Connect to
Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xi, 705 p. : ill.,.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Marketing research.
Genre/Form
Electronic books.
Added Author
Grover, Rajiv, 1953-
Vriens, Marco.
ProQuest (Firm)
ISBN
141290997X (cloth)
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